appreciative enquiry
- Asking the question: What is possible for the future with the present resources and in the present situation?
- No mention of past glory, failure, hubris or pathos
- Remembering only lessons from the past with a high present-moment-awareness
human experience
- Asking the question: Is the data more important than the experience of people in evaluating or choosing anything?
- Confirming if the message is correct, complete, credible and consistent
- Assuring ourselves that the communication is understood fully by our customers and clients as it was meant to be; and later by their audience
ideology and medium neutrality
- Asking the question: Is your ideology or choice of medium more important than the people they should benefit?
- Getting our customers’ and clients’ firm understanding that our ideology and medium neutrality enables us to give them the most unalloyed solutions